LinkedIn for B2B Marketing
Everyone knows LinkedIn as a social networking site for professionals looking to network, specifically through job seeker- employer relations. However, LinkedIn can be used for more than just...
View ArticleGoogle Plus 101
A recent Social Media Benchmark Report estimates that in 2014 Google Plus will surpass Twitter and Facebook to become the top B2B social media channel. Currently, Google Plus is the third most...
View ArticlePR and the Mobile Age
There is no question that we have entered the mobile age. Sales of desktops are decreasing, there are enough cell phones for everyone in the world to own two and even Third World countries have cell...
View ArticleContent Marketing
Building relationships with customers and clients is the best way to generate business. People and businesses do not want a hard sell.. They want to feel like they know and trust your business before...
View ArticleGoogle and SEO, What You Need to Know Part I
In my last blog I wrote about the importance of content marketing for business growth but content marketing can also drastically improve SEO — Search Engine Optimization — that determines where...
View ArticleWe need to talk . . . on Twitter
We need to talk . . . That phrase is so often the prelude to breaking up, losing a job or some other dire life-altering event. But not this time. In this instance I’m talking about Twitter and the...
View ArticleFinding the Right Social Influencers
To expand reach and network, your company needs to find key social influencers. Building relationships is the basis of getting your brand out there. Social Influencers are everywhere and are not...
View ArticleWhat NOT to do on Social Media
We’ve all seen lists telling us what do to increase your social media influence…but what shouldn’t you do? Knowing what not to do can be just as important as knowing what tactics your company should...
View ArticlePart One: What does our visual culture have to with your company?
It’s no secret that with the rise of social media, a highly visual culture has emerged. High quality, sharable images reign supreme online. One of the biggest mistakes a company can make when posting...
View ArticleTips for Building Up Your Business on LinkedIn
An average of 45 million profiles are viewed on LinkedIn each day. As a result, LinkedIn has become a key tool to help market your business and professional life. LinkedIn company pages don’t have the...
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